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Some of the recordings captured by the Starr Piano Company deserve special
mention. Gennett Records significantly contributed to the development of jazz
through numerous recordings of national and regional jazz artists. During the
first part of the 20th century, many early jazz musicians moved from New Orleans
to Chicago to take advantage of the lucrative gigs in Chicago’s nightclubs,
speakeasies, and hotels. Musicians in New York quickly began to catch on to the
new style and its popularity, and by the end of the 1920s, Chicago and New York
City were at the forefront of the fledgling jazz scene.
Given Richmond’s close proximity to Chicago and the construction of a Gennett
recording studio in New York City, Gennett Records had easy access to the
legendary musicians who helped define early jazz music. Henry Gennett, who
became President of the Starr Piano Company in 1903, was a risk-taker. His
entrepreneurial spirit guided the Company as the recording division welcomed
many rising jazz stars to the Gennett studios.
In the 1920s, many conservatives criticized jazz as being uncultured,
but the Gennett label would record practically any musician, regardless
of race, who might produce a profitable record. As a result, Gennett
Records offered the very first issued recordings of a host of jazz
innovators including Louis Armstrong, Joe “King” Oliver
(and his Creole Jazz Band), Duke Ellington, the New Orleans
Rhythm Kings, Bix Beiderbecke, Earl Hines, and
Hoagy Carmichael. Other important jazz artists who recorded
for the label include Jelly Roll Morton, Mary Lou Williams,
Sidney Bechet, Johnny and Baby Dodds, Fletcher Henderson,
Muggsy Spanier, Red Nichols, Artie Shaw, Miff Mole,
Jimmy Durante, Jimmy and Tommy Dorsey, Fats Waller,
Freddie Keppard, Jimmy Noone, and Coleman Hawkins.
Regional jazz artists to record for the label included Hitch’s
Happy Harmonists, Zack Whyte, Syd Valentine, the
Miami Lucky Seven, The Syncopating Five, and Marion
McKay’s Orchestra. Richmond earned the renown of being the “cradle
of Recorded Jazz” due to Gennett Records.
Beyond the emergence of jazz, the 1920s witnessed the popularization of
another unique American style of popular music—the blues. Gennett Records
released numerous blues sides. Most of these issues were part of Gennett’s
“race” catalog. In the 1920s, records that were marketed to African-American
audiences were known as race records, and as race records began to sell in
increasing numbers, many larger labels jumped on the bandwagon in order to
capitalize on the trend. Smaller labels like Gennett helped prove that demand
existed for the blues and other styles of music rooted in African-American
culture.
Some of the most notable blues musicians to record for the Gennett
label include Jaybird Coleman, Big Bill Broonzy, Roosevelt
Sykes, Viola McCoy, Johnny Watson (Daddy Stove
Pipe), Long Cleve Reed, Charles Davenport, Tommie
Bradley, Scrapper Blackwell, the Mississippi Sheiks,
Sleepy John Estes, and Cryin’ Sam Collins. A performer
known as “Georgia Tom” also made several blues records for Gennett,
but many people know “Georgia Tom” as Thomas A. Dorsey, the
recognized father of modern gospel music.
Gennett recorded sides at $40 apiece for the Paramount label in 1929, when
Paramount’s new studio was under construction. These sessions captured two of
the eminent names in blues history—Blind Lemon Jefferson and Charley
Patton. Charley Patton was from the famous Dockery Plantation in
Mississippi and influenced blues legendaries like Robert Johnson and
Howlin’ Wolf. Blind Lemon Jefferson was a Texas bluesman and sold
more blues records during the 1920s than nearly any other blues musician of the
period.
As the catalog of recordings expanded, the Gennetts introduced new subsidiary
labels to encompass this wide variety of musical styles and also to increase
distribution to new markets. The Champion label, initiated in 1925, was created
to supply rural and chain-store markets. The red Champion label featured many
re-releases of records originally issued on the Gennett label, often using a
pseudonym for the artist or group to avoid paying the musicians’ royalties. Fred
Gennett, head of the recording division, helped establish the Black Patti label
in 1927 to capitalize on the popularity of Gennett’s race records. Black Patti
records featured black artists like Blind James Beck and Mozelle
Anderson. Only 55 Black Patti recordings were ever released. Several Black
Patti recordings were also reissued on other Gennett labels, using artist
pseudonyms like the Champion reissues. Other subsidiary labels included
Silvertone, Superior, Supertone, Challenge, Conqueror, Bell, and Buddy. Many of
these other subsidiary labels were recorded and pressed by Gennett for companies
like Sears, Roebuck and Co.
Gennett began to release old-time country music in earnest in 1925. Like the
blues, old-time country was more noticeably emerging as commercial music during
the 1920s and was specifically marketed to a rural audience through the chain
stores and mail order catalogs that featured Gennett’s Champion label, among
other Gennett subsidiary labels. Gene Autry is the most well-recognized
early country performer to record for the label and is most remembered for his
reputation as the “Singing Cowboy,” but when Autry recorded for Gennett, he
frequently emulated Jimmie Rodgers’ “blue yodel” style. Other important old-time
musicians who recorded for the label include Doc Roberts, the Tweedy
Brothers, Bradley Kincaid, Uncle Dave Macon, Da Costa
Woltz’s Southern Broadcasters, Ernest Stoneman, and many more.
Gennett would release old-time country music until 1934, when the company
discontinued the Champion label. Over 320 old-time country recordings were
released between 1925 and 1934.
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